Sports and Entertainment Marketing can offer you a career in entertainment through the knowledge of traditional marketing, but with a whole lot more glamour. Explore the basic marketing principles and delve deeper into the multibillion dollar sports and entertainment marketing industry. You will learn how professional athletes, sports teams, and famous entertainers are marketed as commodities and how the savvy people who handle these deals can become very successful. This course will pull back the proverbial curtain and show you exactly how things work behind the scenes of a major entertainment event and how you can be part of the act. Prerequisites: None. Credits 1.0